Tablets, Smart Phones, and Shifting Gears
One of my challenges as a 40-something Internet executive is staying on the user experience edge. It was a big challenge when I was 32 and building products for teenagers and it’s an even bigger challenge 10 years later as we gear up to be a global company for movie lovers across the planet.
Last week, I watched my kids playing with an IPAD and read Alice in Wonderland to them. This weekend they switched between their laptops and my iphone. The behavior is all entertainment, much of it viewing, some of it playing. The TV is now only used for family viewing.
Just in my own apartment, I can see that a website-only approach is stunningly dead. Yet when I look at our resource allocation we are web first, everything else second.
I think the challenge of product development for the next generation Internet companies is managing the agile process across multiple platforms. Small companies are going to struggle here. Hence the emergence of app only company who are, in my opinion, not taking full advantage of what a great website would do to at least market their products if not extend them.
The digital revolution will require more and more designers, user experience professionals, analytics people, and, most of all, product managers. Startups will be challenged to focus while simultaneously making progress across a range of platforms.
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